If you’re reading this, chances are that you or your business also use LinkedIn to either connect with like-minded professionals, generate leads, fulfill your recruitment goals or do all of the aforementioned. Today, LinkedIn is a part of most holistic content marketing and social media marketing strategies.
That’s right! LinkedIn is over 19 years old (founded in 2003), older than the big guns of social media like Facebook (founded in 2004) and Twitter (founded in 2006). In fact, the way the platform has evolved is one of the biggest reasons it has survived for almost two decades in the highly volatile environment of the web.
A platform that was once primarily viewed as just another job-hunting platform, LinkedIn has come a long way.
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